# Stefan Wenzel

> Digital Commerce Executive, Advisor, Speaker, Author & Podcast Host based in Hamburg, Germany.

## About

Stefan Wenzel is a digital commerce leader with three decades of executive experience and over 25 years in digitally-led commerce. He has held leadership positions at eBay, Otto, Tom Tailor, brands4friends (eBay), McLaren Racing, and Mexx.

Today he works as a trusted advisor, keynote speaker, author, and podcast host, shaping the future of digital commerce. His expertise spans marketplace strategy, AI in commerce (agentic commerce), digital transformation, retail technology, social commerce, and future retail.

## Links

- Website: https://stefanwenzel.com
- LinkedIn: https://www.linkedin.com/in/stefanwenzel/
- YouTube: https://www.youtube.com/@stefan.wenzel
- TikTok: https://www.tiktok.com/@digitaleechokammer
- Spotify Podcast: https://open.spotify.com/show/66T9SHIygSKruw4EMWZ5GD
- Apple Podcasts: https://podcasts.apple.com/podcast/zwei-mit-schuss/id1744107104
- Newsletter (Substack): https://stefanwenzel.substack.com/

## Expertise

- Digital Commerce & E-Commerce Strategy
- Marketplace Strategy & Platform Business Models
- AI in Commerce / Agentic Commerce
- Digital Transformation & Retail Technology
- Social Commerce & Future Retail
- Leadership & Advisory

## Career Highlights

- Managing Director & Global VP Digital at Tom Tailor Group (Hamburg)
- CEO Germany at eBay Inc. (San Jose & Berlin)
- CEO at brands4friends (Berlin)
- CEO at Otto Netherlands (Tilburg (NL))
- General Manager Direct at McLaren Group (London)
- Managing Director Direct at Mexx Europe (Amsterdam)

## Current Mandates

- Strategic Advisor & Fractional CEO at onQuality GmbH (Frankfurt ) [current]
- Advisory Board & Non-Executive Director at SAIZ GmbH  (Berlin) [current]
- Strategic Advisor & Founding Stakeholder at GlobalPoints Network GmbH (Berlin) [current]
- Advisory Board E-Commerce Programmes at Fachhochschule Wedel (Wedel / Hamburg) [current]

## Podcast: The Multitasking Myth – Why Everyone Is Busy but No One Is Thinking

Multitasking is still considered a strength in many companies, but studies show it reduces productivity, increases errors, and prevents strategic thinking. Stefan Wenzel and Ruppert Bodmeier discuss deep work, micro-management, and why Slack is the new email.
Listen: https://open.spotify.com/show/66T9SHIygSKruw4EMWZ5GD

## Content Overview

- 3 published books
- 23 published articles
- 20 keynotes & talks
- 13 podcast guest appearances

## Books

### AGENTIC COMMERCE
How AI Agents Are Reshaping Retail, and Who Will Be in Control in the Future
Year: 2026
URL: https://stefanwenzel.com/book/agentic-commerce
AI Companion: https://stefanwenzel.com/companion
Buy: https://www.amazon.de/dp/B0GWLTWT34
This book doesn't analyze technology. It analyzes the power shift driven by AI and the agentic web. Who wins? Who loses? Why? And most importantly: What must companies do now — in the next 90 days?

### Shopatainment
The Future of Shopping
Year: 2024
URL: https://stefanwenzel.com/book/shopatainment
AI Companion: https://stefanwenzel.com/companion
Buy: https://www.amazon.de/dp/B0D49VR6X9
Dive into the dynamic world of shopatainment, where shopping and entertainment merge in revolutionary ways. This book guides you through China's innovative digital ecosystem and shows how advanced technologies are transforming the shopping experience worldwide.

### Handel(n)
Practical insights on current topics in retail, e-commerce and leadership
Year: 2023
URL: https://stefanwenzel.com/book/handel-n
AI Companion: https://stefanwenzel.com/companion
Buy: https://www.amazon.de/HANDELN-Praxisbezogene-Denkanst%C3%B6sse-aktuellen-Leadership-ebook/dp/B0C7PC62B3
A collection of compact thematic essays as thought-provoking impulses for the retail of tomorrow. Topics range from strategic shifts in the retail landscape to common misconceptions in marketplace strategies, operational impulses from steering to prioritization, to leadership and culture topics in organizational transformation.

## Interactive Tools

- [AI Book Companion](https://stefanwenzel.com/companion): AI-powered Q&A companion for the book "Agentic Commerce". Ask questions about all chapters, theses, data, and recommendations. Powered by Google Gemini.
- [AI Podcast: Agentic Commerce](https://stefanwenzel.com/book/agentic-commerce#podcast): A ~25 min AI-generated deep dive into the central theses of the book "Agentic Commerce" — narrated by AI. Available as audio on the book detail page.

## Recent Articles

- [Stefan Wenzel at Tom Tailor Group – Managing Director & Global VP Digital](https://stefanwenzel.com/article/stefan-wenzel-tom-tailor-group)
- ["I think I'm good!" - The Great A-Player Illusion](https://stefanwenzel.com/article/ich-find-mich-gut-die-grosse-a-spieler-illusion)
- [Stefan Wenzel at brands4friends – CEO of Germany's largest Shopping Club](https://stefanwenzel.com/article/stefan-wenzel-brands4friends)
- [Shopping with AI: The end of instant checkout is the beginning of agentic commerce](https://stefanwenzel.com/article/chatgpt-und-openai-revolution-im-agentic-commerce)
- [Who Controls the Answer, Controls the Market](https://stefanwenzel.com/article/antwort-kontrolliert-markt)
- [Stefan Wenzel at McLaren Group – General Manager Direct](https://stefanwenzel.com/article/stefan-wenzel-mclaren-group)
- [Why aren't we consistently reaching the 77%?](https://stefanwenzel.com/article/warum-holen-wir-die-77-nicht-konsequenter-ab)
- [Stefan Wenzel at Mexx Europe – Managing Director Direct](https://stefanwenzel.com/article/stefan-wenzel-mexx-europe)
- [Stefan Wenzel at Otto Netherlands – CEO in Tilburg](https://stefanwenzel.com/article/stefan-wenzel-otto-netherlands)
- [When the algorithm becomes the best customer](https://stefanwenzel.com/article/algorithmus-bester-kunde)

## Featured Videos

- [Presentation on the New Physics of the Web at the Premiere of the Retail Reshaped Conference in Hamburg](https://stefanwenzel.com/video/retail-reshaped-neue-physik)
- [Keynote Closing Session](https://stefanwenzel.com/video/keynote-closing-session-ecommerce-expo)
- [K5 Conference: Kick-Off Theses](https://stefanwenzel.com/video/k5-2025-kick-off-thesen)
- [Keynote by Stefan Wenzel at SCORE!, the Leading Event for Online Retail in Switzerland](https://stefanwenzel.com/video/score-schweiz-keynote)
- [K5 Theses Update ](https://stefanwenzel.com/video/k5-thesen-update-2025)
- [Retail Between China Jurassic Park](https://stefanwenzel.com/video/handel-zwischen-china-jurassic-park)
- [National News (Tagesschau)](https://stefanwenzel.com/video/tagesschau-1)
- [K5 Keynote: Crisis Was Tomorrow](https://stefanwenzel.com/video/k5-keynote-krise-war-morgen)
- [National TV (Tagesschau)](https://stefanwenzel.com/video/tagesschau-2)
- [K5 – Opening theses ](https://stefanwenzel.com/video/k5-2024-eroeffnungsthesen)

## Podcast Appearances

- [K5 Theses Update 2025 ](https://stefanwenzel.com/podcast/k5-thesen-update-2025-2)
- [Kassenzone](https://stefanwenzel.com/podcast/kassenzone)
- [K5 Podcast – Theses Update 2026](https://stefanwenzel.com/podcast/k5-podcast-thesen-2025)
- [Cheftreff Podcast](https://stefanwenzel.com/podcast/cheftreff)
- [AI Roundtable ](https://stefanwenzel.com/podcast/ki-roundtable-minubo)
- [AI in Marketplaces (English)](https://stefanwenzel.com/podcast/ki-marktplatzsektor)
- [Stefan Wenzel as a Guest on Erik Siekmann's Marketing Transformation Podcast](https://stefanwenzel.com/podcast/marketing-transformation-podcast)
- [Stefan Wenzel as a guest on Sven Rittau's Cheftreff Podcast](https://stefanwenzel.com/podcast/cheftreff-rittau)
- [Uniformity in E-Commerce? Stefan Wenzel as a Guest on Christoph Pacher's Process Automation Podcast](https://stefanwenzel.com/podcast/process-automation-podcast)
- [Growing Commerce Podcast with Stefan Wenzel](https://stefanwenzel.com/podcast/growing-commerce)

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For more: https://stefanwenzel.com