# Stefan Wenzel > Digital Commerce Executive, Advisor, Speaker, Author & Podcast Host based in Hamburg, Germany. ## About Stefan Wenzel is a digital commerce leader with three decades of executive experience and over 25 years in digitally-led commerce. He has held leadership positions at eBay, Otto, Tom Tailor, brands4friends (eBay), McLaren Racing, and Mexx. Today he works as a trusted advisor, keynote speaker, author, and podcast host, shaping the future of digital commerce. His expertise spans marketplace strategy, AI in commerce (agentic commerce), digital transformation, retail technology, social commerce, and future retail. ## Links - Website: https://www.stefanwenzel.com - LinkedIn: https://www.linkedin.com/in/stefanwenzel/ - YouTube: https://www.youtube.com/@stefan.wenzel - TikTok: https://www.tiktok.com/@digitaleechokammer - Spotify Podcast: https://open.spotify.com/show/66T9SHIygSKruw4EMWZ5GD - Apple Podcasts: https://podcasts.apple.com/podcast/zwei-mit-schuss/id1744107104 - Newsletter (Substack): https://stefanwenzel.substack.com/ ## Expertise - Digital Commerce & E-Commerce Strategy - Marketplace Strategy & Platform Business Models - AI in Commerce / Agentic Commerce - Digital Transformation & Retail Technology - Social Commerce & Future Retail - Leadership & Advisory ## Career Highlights - Managing Director & Global VP Digital at Tom Tailor Group (Hamburg) - CEO Germany at eBay Inc. (San Jose & Berlin) - CEO at Brands4Friends (Berlin) - CEO at Otto Netherlands (Tilburg (NL)) - General Manager Direct at McLaren Group (London) - Managing Director Direct at Mexx Europe (Amsterdam) ## Current Mandates - Strategic Advisor & Fractional CEO at onQuality GmbH (Germany) [current] - Advisory Board & Non-Executive Director at SAIZ GmbH (Berlin) [current] - Strategic Advisor & Founding Stakeholder at GlobalPoints Network GmbH (Berlin) [current] - Advisory Board E-Commerce Programmes at Fachhochschule Wedel (Wedel / Hamburg) [current] ## Podcast: Zwei mit Schuss (German) Stefan Wenzel and Ruppert Bodmeier have been united for many years in the digital scene. In their podcast, they discuss topics from the digital echo chamber – from Hamburg, from e-commerce and retail to AI and digitalisation, to leadership and innovation. Listen: https://open.spotify.com/show/66T9SHIygSKruw4EMWZ5GD ## Content Overview - 14 published articles - 12 keynotes & talks - 11 podcast guest appearances ## Recent Articles - [Who Controls the Answer, Controls the Market](https://www.stefanwenzel.com/article/wer-die-antwort-kontrolliert-kontrolliert-den-markt-a5ab20fb) - [When the algorithm becomes the best customer](https://www.stefanwenzel.com/article/wenn-der-algorithmus-zum-besten-kunden-wird-1969813c) - [You're Doing Something with AI? That's Not the Point!](https://www.stefanwenzel.com/article/du-machst-was-mit-ki-darum-geht-es-nicht-gast-artikel-von-st-6659143a) - [Returns in Fashion - Stefan Wenzel in TextilWirtschaft](https://www.stefanwenzel.com/article/retouren-in-der-mode---stefan-wenzel-in-der-textilwirtschaft-55171be2) - [Machines as intermediaries: how AI is shifting commerce from screens to infrastructure. ](https://www.stefanwenzel.com/article/maschinen-als-mittler-wie-ki-den-handel-vom-bildschirm-zur-i-3496a54e) - [AI and What It Does to Us](https://www.stefanwenzel.com/article/was-macht-die-kuenstliche-intelligenz-mit-uns-84e5f044) - [Tiktok Shop challenges German retail](https://www.stefanwenzel.com/article/tiktok-shop-fordert-den-deutschen-handel-heraus-be0c4834) - [Stefan Wenzel in the F.A.Z. on the Significance of Amazon's AI Agent "Buy for Me"](https://www.stefanwenzel.com/article/stefan-wenzel-in-der-faz-ueber-die-bedeutung-von-amazons-ki--c522e2e5) - [Dupe Economy - The Economy of Imitation](https://www.stefanwenzel.com/article/dupe-economy---die-oekonomie-der-imitation-823388b9) - [Was It All Just Facade?](https://www.stefanwenzel.com/article/war-das-alles-nur-fassade-e2786a29) ## Featured Videos - [Presentation on the New Physics of the Web at the Premiere of the Retail Reshaped Conference in Hamburg](https://www.stefanwenzel.com/video/vortrag-von-stefan-wenzel-zur-neuen-physik-im-netz-auf-der-p-1f183c05) - [K5 Conference 2025: Kick-Off Theses](https://www.stefanwenzel.com/video/k5-konferenz-2025-kick-off-thesen-1e515a52) - [Keynote by Stefan Wenzel at SCORE!, the Leading Event for Online Retail in Switzerland](https://www.stefanwenzel.com/video/impuls-vortrag-von-stefan-wenzel-auf-der-score-der-leitveran-cec9cd0b) - [K5 Theses Update 2025](https://www.stefanwenzel.com/video/das-k5-thesen-update-2025-87bbc07f) - [Retail Between China Jurassic Park](https://www.stefanwenzel.com/video/handel-zwischen-china-jurassic-park-9c82b280) - [National News (Tagesschau)](https://www.stefanwenzel.com/video/tagesschau--566bda34) - [K5 Keynote: Crisis Was Tomorrow](https://www.stefanwenzel.com/video/k5-keynote-krise-war-morgen-2b142234) - [National TV (Tagesschau)](https://www.stefanwenzel.com/video/tagesschau--3c8c8a86) - [K5 2024 – Opening theses ](https://www.stefanwenzel.com/video/k5-2024---eroeffnungsthesen--d1067750) - [National TV (Tagesschau)](https://www.stefanwenzel.com/video/tagesschau--a8536e0b) ## Podcast Appearances - [K5 Podcast – Theses Update 2025](https://www.stefanwenzel.com/podcast/k5-podcast-thesen-update-2025-a629b235) - [Cheftreff Podcast](https://www.stefanwenzel.com/podcast/cheftreff-podcast-7340cc5f) - [AI Roundtable – minubo](https://www.stefanwenzel.com/podcast/ki-roundtable-minubo-565d0312) - [AI in Marketplaces (English)](https://www.stefanwenzel.com/podcast/ki-im-marktplatzsektor-englisch-4a4ece77) - [Stefan Wenzel as a Guest on Erik Siekmann's Marketing Transformation Podcast](https://www.stefanwenzel.com/podcast/stefan-wenzel-zu-gast-bei-erik-siekmann-im-marketing-transfo-c32fb730) - [Uniformity in E-Commerce? Stefan Wenzel as a Guest on Christoph Pacher's Process Automation Podcast](https://www.stefanwenzel.com/podcast/einheitsbrei-im-e-commerce-stefan-wenzel-zu-gast-im-process--08d52e32) - [Growing Commerce Podcast with Stefan Wenzel](https://www.stefanwenzel.com/podcast/growing-commerce-podcast-mit-stefan-wenzel-a3c58e30) - [Stefan Wenzel live on national TV](https://www.stefanwenzel.com/podcast/stefan-wenzel-live-zu-gast-in-der-tagesschau-0533cf2d) - [Stefan Wenzel guest on Startup Insider Media Talk](https://www.stefanwenzel.com/podcast/stefan-wenzel-zu-gast-beim-startup-insider-media-talk-ba1e9506) - [Stefan Wenzel guest on the CommerceCast podcast ](https://www.stefanwenzel.com/podcast/stefan-wenzel-zu-gast-im-commercecast-podcast-97dab3a3) --- For more: https://www.stefanwenzel.com